If you have a long solid black shrug, will you buy another absolutely similar to it? I am sure your answer is no. If you have been using a mobile phone with 5 inches display and the features that were the best in 2013, will you invest again in the same phone? Of course not! So, why are you not thinking of redesigning your website? People often get bored with the old look of the websites that they have been seeing over the years, on the internet. And since your website is the online face of your brand, it is necessary for you to make sure that your consumers never get bored with you or the website. Hence, providing new services or updated products are not enough. You have to look after your website’s look and feel to keep them hooked to you.
If you thought that your website is static, then you have been seriously mistaken all along. Website designing is a continuous and ever-evolving process. Especially, since in the last few years, there has been a notable rise in web-based business as well as mobile-friendly designs. So, changing the look and feel of your website has become a must for all brands. If you are wondering whether you need to opt for redesigning again in 2018, then there are a few important questions that you must ask yourself. They will help you to come up with an answer. Take a look at the following question we have put together for you.
Why Do You Need a New Design?
There should be a definite reason why you need your website to be redesigned. In fact, there are a few factors that can make you realize that you should invest in redesigning the website. The factors include,
- If you have new branding concerns and color standards to incorporate into the plan
- If your bounce rates are increasing rapidly indicating that the traffic is coming on the website but not converting as expected
- If your business growth has outpaced you and you feel the urge to add new products and services
- If your website looks outdated as the newest technologies have no role to play in the design
- If your customers have started to say how boring your website looks
Try to notice the issue and you will find out.
Should You Opt for a Few Tweaks or an Overhaul?
If you ask us, then we would suggest you opt for little tweaks in your website. Keep your website updated with every significant change and new things you have to offer to your consumers. A complete overhaul will be needed if you have neglected the redesigning of the site for more than 2 years. Obviously, in this case, your website is missing out so many things that are impossible to be covered by a few tweaks here and there.
Do You Need to Run Beta Test?
It is not possible to foresee how your new website design will be received by your consumers. If your consumers don’t find the design quite user-friendly, then you might face some backlash or it might reflect in your increasing bounce rates and decreasing impression rate. So, make sure you are running a beta test on the new design so that you get a rough idea of the potential response to it.
So, now as you know about these three questions to ask yourself, you will surely find a definite result. If the answer is yes, then visit us now (www.brainiuminfotech.com | www.hireoutsourcingteam.com) to discuss your plan of action.