Are you thinking of developing an app for your business? Frankly, when you are thinking of reaching out to a wider audience, you need to pay attention to the fact that the market paradigm is shifting now. The transition from desktop to mobile devices marks an important shift in customer’s behavior. It also becomes a determining factor for the success of any brand marketing strategy. So, if you want to keep up with the current trend of the market, it is necessary that you think of shifting to mobile marketing for your brand. And to give this strategy a new dimension, you need to develop an app for your business.
There are more than a million apps that are available in Play Store and App Store now. The most unfortunate thing is that more than 23% of these apps are used only once; within just a few days of download, they get uninstalled. But 39% of apps get clicks more than 11 times. If you are wondering how you will know, on which side your app will be, then you need to know why your business needs an app in the first place. These reasons will also define if your brand truly needs an app or not or whether it will be successful. Take a look at the following points to know more.
The App can Help to Give Solution or Optimization
If you are developing an app for your business you first need to figure out its purpose. It is not about filling a channel for your business. Rather an app with single focus will be more effective for your brand. Find out what problem your app can solve or what kind of optimization will be easier with your app. Having a short or long term goal that your app will fulfill can make it successful.
Demand of Your Specific Audience
To mark your online presence as a brand, you obviously have a functional website and an exposure to Analytics to understand the visitors’ behavior. Are you noticing a notable increase in the visitors to your website from mobile devices? If yes, you must develop an app to provide your consumers with a better user experience.
You can also think about the age demographic of your target users. If your visitors are mostly of the younger generation, then they will love your app. Research says, generally, users from the age group of 18 to 24 years are mostly hooked to apps, closely followed by the age group of 25 to 34 years old.
A Factor to Keep People Hooked
There should be a factor that will compel the users to keep coming back to your app. Basically, after the app installation, the real challenge will begin for you. You need to strive hard to retain the interest of your users to keep the app alive for long. Finding out one particular USP that will help you to keep people hooked on to your app. Offer something more that your website cannot do. In fact, the innovative and cutting-edge quality to your brand marketing can be a huge compelling factor for your potential consumers.
Competition and Improvisation
While chalking out your own marketing strategies, it is necessary that you watch your competitors’ steps too. Are your competitors coming up with apps for their brands? Do the apps provide them with the desired leads as well as ROI from the apps? Is it their app that is pulling away from your customer base from your website? If your answer is yes to these questions, then it is high time you should get an app for your brand. But when you are following the footsteps of your competitors, make sure you are improvising the ideas you are borrowing from them. It will ensure that you get even better results than your competitors.
So, now as you know about the reasons for developing an app, obviously, you will have a better understanding of the success of your app development and also in strategizing new marketing plans.