With the advent of Smartphone, the scenario of digital marketing is changing radically. It is the time when people are accessing the internet when they are on the go. With the growing affluence and improving features in Smartphone, the use of the internet on the go is increasing too. In such a situation, if you are thinking of offering your consumers with a better functionality and easier access then, you have to develop a compelling app.
If you take a look at the rapidly increasing number of mobile apps that are getting developed every day across the globe, you will realize the demand and popularity of it in the current market. However, the huge number of 2 billion apps available in app stores on all OS doesn’t mean that all of these apps are going to stay in the market for the long run. In fact, most of the apps get uninstalled just after a day or two of installation. Wondering, what is the reason behind it? Well, not being competent enough to provide a value-oriented service to the consumers is the main reason for such debacle of many apps. If you are thinking, how you will be able to make sure that doesn’t happen to your app too then, you need to have some features in your app that can not only attract your consumers but also, keep them glued to it.
Take a look at the following points to know about the features that will keep the customers glued to the app.
A Rich Experience
To attract and to retain the attention of the consumer in the current market, you need to offer your consumers with something that they cannot find elsewhere on the internet. Yes, they are looking for a richer experience that no other app can give them. Currently, most of the business owners are developing an app just for the sake of it. But, offering duplicate experience through the app is actually hampering their brand image. And, by the time they realize it, it already becomes too late. So, make sure you don’t commit the same mistake. Come up with something new, fresh and crisp ideas that appeal to the consumers immediately.
If you can convey the message that you care about your consumers through your app, you have already won half of the battle. Yes, when your consumers are tired of specifying what he/she needs on the internet for umpteenth times, your app can provide them with a personalized experience. Though it is quite difficult to make such an experience the central focus for your app, yet, it is worth trying. Including demographic, location and your consumer’s behavior in the personalization process can make things easier for you as well. Browsing or purchase history, finding location and maximum searches can help you judge what your individual consumers are looking for.
Easy Interface and Navigation
People don’t have time for rocket science when they are tapping on the app icon on their Smartphone screen. If the app opens with a relatively complex interface that makes them concentrate harder then, they are going to close the app immediately. Difficult navigation through the app can easily make the app unattractive to the users no matter what the end result is. Make sure you are providing them with at least that ease of using your app.
Implement these three features in your app so that you can accomplish your goals of getting higher visibility in the current noisy world of digital marketing.